The Sourced Studio is a dynamic and culturally-rich accessories and experiential brand specializing in custom jewelry, immersive brand activations, and hands-on workshops.
As a Latinx-owned business in the heart of New York, The Sourced Studio is committed to celebrating both its Latin heritage and the city's melting pot of cultures.
Founded during the pandemic, the brand marries thoughtful design with engaging experiences that invite community and creativity. The Sourced Studio has partnered with brands such as the Brooklyn Nets, YouTube, and Hypebeast to create memorable, story-driven consumer moments.
The Sourced Studio is 100% Women/Latin Owned and Operated 🇩🇴.
Tania Reyes (taan·yuh is English) is a Dominican American with a background in fashion and consumer goods. If you asked her what she wanted to be as a child, she would’ve said a fashion designer or Shakira. While she grew up to be neither, she went on to attend the Fashion Institute of Technology and built her career in product development for consumer brands and apparel.
Throughout her career, Tania has helped bring products to life that have appeared in influencer unboxings and on retail shelves for brands including Celsius, Rare Beauty, Sol de Janeiro, Gap, and many more. She later founded The Sourced Studio, initially as a creative outlet, which evolved into a full-scale business. Today, she leads The Sourced Studio’s creative direction, overseeing custom jewelry development and production, experiential activations, and partnerships from concept through execution.
Join our email list for exclusive offers and the latest news.