Meet Tania Reyes
Tania Reyes is a Dominican American with a background in fashion and consumer goods. If you asked her what she wanted to be as a child, she would’ve said a fashion designer or Shakira. While she grew up to be neither, she went on to attend the Fashion Institute of Technology and built her career in product development for consumer brands.
Throughout her career, Tania has helped bring products to life that have appeared in influencer unboxings and on retail shelves for brands including Celsius, Rare Beauty, Sol de Janeiro, and Gap. She later founded The Sourced Studio, initially as a creative outlet, which evolved into a full-scale business. Today, she leads The Sourced Studio’s creative direction, overseeing custom jewelry production, experiential activations, and partnerships from concept through execution.