How We Developed Custom Keychains & Charms for Hypebae’s 10-Year Anniversary with Salomon

Inside Our Custom Merch Project for Hypebae’s 10-Year Anniversary

When Hypebae celebrated its 10-year anniversary, the brand partnered with Salomon to host a curated Pink Party in New York City—bringing together fashion and beauty for a milestone moment.

The event featured immersive brand experiences, including customization stations and limited-edition product moments designed to engage guests in a meaningful, tactile way. (Hypebae)

While we weren’t on-site for the activation, The Sourced Studio was tapped to produce the custom merchandise that brought part of that experience to life.

Custom Merch That Feels Collectible

The goal: Create branded pieces that felt elevated, collectible, and aligned with both Hypebae’s identity and Salomon’s aesthetic.

We developed two items:

• A Hypebae 10-Year Anniversary Keychain

• A Salomon-inspired custom charm

These weren’t just giveaways—they were designed to function as exclusive keepsakes from the event.

Our Approach to Product Development

At The Sourced Studio, we approach merch differently.

Instead of thinking in terms of “swag,” we think in terms of product.

For this project, that meant:

1. Prioritizing Brand Alignment

We ensured each piece reflected:

• Hypebae’s editorial aesthetic

• Salomon’s technical, streetwear-meets-outdoor identity

2. Creating Versatile Pieces

Both the keychain and charm were developed to be:

• Used beyond the event

• Styled on sneakers, bags, keys, or accessories

• Integrated into everyday wear

Why Custom Charms & Keychains Work for Brand Activations

Customization stations were a key part of the event experience, allowing guests to interact directly with the product. (Instagram)

From a brand perspective, pieces like these work because they:

• Extend the life of the event (guests keep and reuse them)

• Increase brand visibility through everyday wear

• Create emotional connection through personalization

• Feel premium without the cost of full-scale product lines

This is exactly where we see the future of branded merch going.

From Jewelry Brand to Product Development Partner

Projects like this are a reflection of how The Sourced Studio has evolved.

While we’re known for permanent jewelry and charm bars, we also:

• Develop custom accessories for brands

• Produce branded merchandise and gifting items

• Support campaign launches, influencer kits, and retail moments

This project sits at the intersection of:

• Fashion

• Experiential marketing

• Product design

Looking to Create Custom Merch for Your Brand?

Whether you’re planning:

• A brand activation

• A pop-up or event

• A product launch

• Influencer gifting

We help bring custom concepts to life—from idea to final product.

Our capabilities include:

• Custom charm and accessory design

• Sourcing and manufacturing

• Branding and packaging consultation

• Scalable production for events and campaigns

Final Thoughts

The best merch doesn’t feel like merch.

It feels like something you’d buy, keep, and wear.

That’s always the goal.

Let’s create something custom - email us at info@thesourcedstudio.com or fill our our contact form.