Behind the Scenes of Our Custom Engraving & Charm Bar Experience for YouTube’s ERG Celebration in NYC
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Celebrating Community with Custom Jewelry at YouTube NYC
We were honored to be part of a special private event hosted by YouTube at their New York City headquarters, celebrating their incredible in-house ERG (Employee Resource Groups). Our team represented the Familia Latin ERG, bringing a fully customized, immersive jewelry activation experience to life.
This event was all about celebrating culture, identity, and creativity—and we brought that to the table (literally) with on-site engraving and a custom charm bar, designed exclusively for YouTube employees.
On-Site Engraving: Real-Time Personalization
For this YouTube brand activation, we curated a custom engraving setup that included:
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Over 10 blank jewelry options ready for real-time engraving
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A selection of curated fonts to suit every personality
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YouTube-inspired graphic elements designed specifically for the event
Guests got to choose their jewelry, select their font, and watch the engraving process happen live. It was a truly personalized experience that brought instant smiles—and one-of-a-kind keepsakes.
💥 Charm Bar Experience: Curated, Cultural & NYC-Inspired
Our charm bar station was designed to celebrate both Latin culture and the energy of NYC, featuring:
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Custom in-house engraved YouTube + Familia ERG charms
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Latin-inspired pieces: Think powerful symbols, vibrant motifs, and community-driven designs
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NYC icons: Taxi cabs, coffee cups, and classic I 🤍 NY charms
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Mix-and-match necklaces and bracelets to build your own stack
Every charm was carefully selected and engraved in-house to align with YouTube’s brand and the heart of the Familia ERG group.
Looking for Custom Brand Activations or Corporate Event Experiences?
We specialize in on-site permanent jewelry, engraving, and charm bar experiences that bring your community, brand, or story to life.
Let’s collaborate: info@thesourcedstudio.com