Why The NYC Marathon Needs Live Medal Engraving — And Why The Sourced Studio Is The Perfect Vendor Partner

The TCS New York City Marathon is more than a race — it’s a once-in-a-lifetime moment for runners, sponsors, and spectators. Every finisher crossing that line earns something that represents grit, discipline, and months of training: their finisher medal.

That medal becomes the symbol of their story.

And that’s exactly where The Sourced Studio comes in.

As marathon organizers continue looking for ways to elevate race-day experiences, create more premium VIP activation moments, and increase sponsor value per participant — on-site custom medal engraving is becoming a huge differentiator for major race events across the country.

Why On-Site Engraving Matters

Runners can instantly personalize theirs with:

- Name

- Finish time

- Bib number

- Race date

- A special quote or mantra

That moment right after crossing the finish line is when emotions are highest — and when runners want to lock in the memory. Offering engraving at the finish festival or at official partner zones instantly adds value. It turns medals into memorabilia.

This isn’t just a service — it’s an experience upgrade.

Why The Sourced Studio Is a Perfect Marathon Vendor Partner

The Sourced Studio is a Latin-owned, NYC-based jewelry brand specializing in custom engraving activations for high-volume events. We already provide live engraving at corporate events, brand activations, pop-ups, and festivals — so transitioning into marathon medal engraving is a natural expansion.

We are set up for race-day logistics.

- 60–90 second engrave times

- We bring our own fiber laser machines

- Multiple machines + trained specialists

- We are used to 300+ guest events

We can easily engrave:

- Finisher medals

- VIP medals

- Sponsor VIP passes

- Challenge medals

- Expo merch add-ons

The “Memory Moment” Matters

Runners share that medal photo everywhere — Instagram, TikTok, LinkedIn.

Engraving adds:

- Emotional value for runners

- Shareable content for social

- Tangible ROI for sponsors & race partners

It becomes an “activation worth talking about.”

If You Are a Marathon Director, Brand Sponsor, or Experience Producer — Let’s Talk.

We’re currently booking for 2026 marathon & race season in NYC and beyond.

Inquiry + booking: info@thesourcedstudio.com