Going Full-Time: The Story Behind The Sourced Studio

For a long time, going full-time didn’t feel like a question — it felt overdue.

If you asked me as a kid what I wanted to be, I would’ve said a fashion designer… or Shakira. (For the record, I did hug Shakira once on The Tonight Show Starring Jimmy Fallon, which honestly still counts for something.)

I didn’t become either of those things — but I did find my way into building something just as meaningful: creating pieces and experiences that people get to wear, interact with, and keep.

From Fashion to Product Development

I’m Tania Reyes, a Dominican-American creative with a background in fashion and consumer goods.

After graduating from FIT, I built my career in product development — working behind the scenes to bring ideas to life for brands like Celsius, Rare Beauty, Sol de Janeiro, Gap, and more.

I watched products move from concept to shelves, into people’s hands, and onto social feeds through unboxings and everyday use.

That experience shaped how I think about consumer connection, branding, and experiential marketing — not just what people buy, but how they experience a brand.

The Beginning of The Sourced Studio

The Sourced Studio didn’t start as a business plan — it started as a creative outlet.

During the pandemic, I began experimenting with custom jewelry and small-scale concepts, exploring how product and experience could intersect. What started as something personal quickly evolved into something more.

One launch turned into another.
Then into collaborations.
Then into interactive brand activations and event experiences.

And before I knew it, The Sourced Studio had grown into a creative studio focused on custom brand experiences and event activations.

Building a Brand Around Experience

Today, The Sourced Studio sits at the intersection of product and experience.

We specialize in interactive brand activations, event and product customization, and experiential marketing for brands and corporate events — creating moments that feel personal, elevated, and memorable.

From custom charm bars to live engraving to permanent jewelry experiences, every activation is designed to invite participation.

Because the goal isn’t just to make something beautiful — it’s to create something people remember, share, and associate with your brand long after the event ends.

A Brand Activation Studio Based in NYC

As a NYC-based brand activation studio, we’ve had the opportunity to work across a range of events — from intimate influencer gatherings to large-scale corporate activations.

Our work is rooted in:

• Personalization
• Design-forward experiences
• Seamless event execution
• Creating meaningful guest interaction

Whether it’s a pop-up, product launch, or corporate event, we approach every project with the same intention: to build experiences that feel considered from start to finish. Check out a few ideas here.

Why Going Full-Time Matters

It means:

• Expanding our work in event activations and experiential marketing
• Partnering with more brands, agencies, and corporate teams
• Continuing to push creative direction and innovation
• Scaling our offerings in custom jewelry and experiences

This next chapter is about building something bigger — while staying rooted in creativity, storytelling, and detail.

What’s Next

We’re just getting started.

There’s more to build, more to explore, and more ways to bring brands to life through interactive experiences and custom activations.

To everyone who has supported, booked, collaborated, or even shared a kind word — thank you. It truly never goes unnoticed.

Work With Us

If you’re a brand, agency, or event team looking for a brand activation agency in NYC to create a custom experience or product, we’d love to collaborate.

We specialize in:

• Interactive brand activations
  
• Corporate event experiences
• Custom product personalization and development 
• Experiential marketing concepts

Inquire to start designing your next event activation: Email info@thesourcedstudio.com to inquire.

Not sure what type of activation is right for your event? Explore our curated list of brand activation ideas for events to get started.