The Sourced Studio x Brooklyn Nets: Custom Charm Bar Activation at Practice in the Park 2025
The Sourced Studio x Brooklyn Nets: Custom Charm Bar Activation at Practice in the Park 2025
At The Sourced Studio, we specialize in creating custom jewelry activations that connect communities, celebrate culture, and bring brands to life. We had the privilege of partnering with the Brooklyn Nets for their annual Practice in the Park 2025, where we introduced an exclusive custom charm bar experience designed just for the event.
A One-of-a-Kind Jewelry Experience
Our team curated a mix of New York-inspired jewelry and basketball-themed charms, alongside exclusive engraved designs that were available only at Practice in the Park. Fans had the chance to choose from event-only charms like:
- Bed-Stuy
- I Heart BK
- Brooklyn Nets Icon
-The Brooklyn Way
From there, each guest selected either a necklace or bracelet, personalizing it with their choice of charms. Every piece was hand-assembled on-site by The Sourced Studio team, giving attendees a keepsake they could take home instantly.
In just 6 hours, our team created over 300 custom pieces, making this one of our most exciting and high-energy activations to date.
Experiential Marketing That Brings Brands to Life
This collaboration was about more than just jewelry—it was about creating a memorable brand activation that allowed fans to feel connected to both Brooklyn and the Nets community. By blending custom jewelry design with hands-on personalization, we offered guests an experience that was interactive, meaningful, and unforgettable.
For brands, experiential activations like this are a powerful way to engage audiences, foster loyalty, and leave a lasting impression. At The Sourced Studio, we’re proud to specialize in crafting these immersive brand experiences for both corporate events and community gatherings.
A Team Effort
Activations of this scale are only possible with the right team. We’re grateful to Jessinia Brooks, Maya Solarana, Jazmin Henriquez, and Nathaly Velez for helping us make this event seamless from start to finish. And a special shoutout goes to our incredible volunteers, Erika and Daphne, whose support was essential in ensuring every fan walked away with a custom piece they loved.
Let’s Create Together
Whether you’re planning a corporate event, sports activation, or community pop-up, The Sourced Studio delivers custom jewelry experiences that make moments memorable. From charm bars to engraving and beyond, we partner with brands to design activations that combine creativity, culture, and craftsmanship.
Interested in bringing a custom jewelry activation to your next event? Contact us today or email info@thesourcedstudio.com to start planning.
